A Beginners Guide on Building Backlinks – 12 Tips to Generate Healthy and Organic Backlinks.
In a post-Penguin 2.0 world, Google’s latest algorithm change, webmasters are struggling more than ever to find the right formula that will keep their web page landing high on search results pages and maintain a level of visibility. Link building is key to this fight, and there are a few strategies and techniques that offer better results than others.
Like, we have different techniques for online advertising and in the same way there are lots of techniques for building links for your content. Don’t just jump and embrace any or every techniques, but go for those which are specifically good for your website. A certain link could be good for ‘site A’ while a link from the same site could be bad for ‘site B’.
Here we will discuss about the successful link building strategies and techniques that are safe, natural, healthy, and secure for your website.
Strategies and Techniques : Press Release And Other Fantastic Link Building Strategies That Work
5 Successful Strategies of Link building: Read carefully this small guide on how to plan smartly for making backlinks for your website
#1: Do What Real Companies and businesses are Doing
Far too many webmasters are consumed with increasing directory links, finding articles, and conducting other low priority link building practices. The best place to start with link building is to follow the lead of real companies when building links back to your website.
A perfect example would be a recent tactic used by ecommerce sites. Rather than waste their time on outdated link budding strategies, they (eCommerce sites) employed contests, polls, and consumer involvement tactics to increase link building.
One way in which this was accomplished was to ask users to log on and vote for the items the seller would offer at a discount during the holiday season. This approach drives traffic and builds links because it is real and it reaches out to web surfers with something tangible.
National retailer Sears, and its subsidiary K-M art, were wildly successful using this approach for another reason. When the company sent out press releases about its event inviting customers to pick the discounted items for the holiday shopping season, a clean press release with simple links back to Sears and K-Mart were all that was included in the text.
This text was then picked up nationwide by numerous media outlets, further enhancing link building simply by offering up a quality press release.
#2: Research Well Before Building Links
The clumsiest approach any webmaster can take to link building is to dive into the deep end without thinking first. Link building cannot be accomplished successfully by just sitting down and getting started without doing research.
Assuming that you KNOW what people want or looking for is a lot different than doing the research to try and put yourself in their shoes. All the SEO and Link building tools will fail if you don’t know “how” and “what” or “how much” to do.
Don’t rely much on software and auto programmed tools. they will do more harm than any good to your website. Use a tool such as Ubersuggest.org to begin researching your industry.
If “Web Marketing” is your industry, go into Ubersuggest and start with simple “Who, what, Where, why, and how” questions regarding your industry. For example, in the ‘Web Marketing’ industry you would type in “why does web marketing…’ and Ubersuggest brings back the popular searches web users are actually conducting for this niche.
The answers provided will give you a solid foundation for starting a link building campaign that will actually work.
Keyword researching technique works because it isn’t just building links for the sake of having links, but rather building links that people are searching for.
#3: Develop Your Next Plan
Staying on top in the world of SEO and search results is not an easy game, it requires constant work. Just because you’ve developed a strategy and done your research doesn’t mean you can now leave that strategy to play itself out and assume it will continue to be successful.
Once a plan is underway, it is time to start thinking about next month’s plan.
#4: Don’t be Stingy Financially
Although it is considered by some professionals to be an older tactic, asking for links still has a role to play in link building. If you have relevant content and a good idea of where to market that content, don’t be afraid to go out and ask for a link to their site.
However, keep in mind that some major players aren’t just going to offer up a link back. As an example, consider a website with a very good calculator tool for hardwood flooring costs.
Actually finding this tool online can be difficult in a standard search, but with the right marketing that tool could be invaluable on the web.
Sites such as DIYNetwork and HGTV would be prime locations for such a tool, but you may need to pay them for a link.
Don’t be afraid to pay a player this big because the reward in the end will far outweigh the cost of paying for the link.
#5: Look Forward, but Don’t Forget to Look Back When you are getting started link building
Or adjusting your tactics as time passes, don’t allow yourself to be continuously focused on new people to build links for. Whether you operate an ecommerce site, news site, business service website or blog.
You no doubt have users who have commented on the blog. These people are already there, already interested in your content, and you should be building links these people are interested in too.
There are tools, such as one developed for Word Press users, which allows you to pull the names of all of those users who have commented on your site in the past. This makes it easier to understand and identify those each who are already interested in the type of content you create and build links relevant to them.
Top 7 Techniques of Link building: The Tutorial that will guide you about the places on the Internet where you could search and get relevant and quality backlinks for your web property
We are here talking about only quality backlinks. That’s what we mean by ‘backlink building’ .
It means that any links you generate must be suitable and relevant to your website’s niche and they should have the following properties :-
#1- Good DA
(Domain Authority – check this here using this awesome tools- http://moonsy.com/domain_authority/ – the more the better. A Good site has DA better than 35-40)
#2- Good online reputation
Online reputation has become a necessary parameter for judging a website.
There are lots of web channels that review and rate every average website independently based on many factors, like :-
- Search Engine Traffic,
- Social Media,
- user friendliness,
- browsing experience,
- speed, safety, etc.
→ And, these things are not difficult to posses or achieve even for an average website. So, try these good tools (mentioned below) to check any website within minutes before trying to get a backlink from it.
→ You should pick up every backlink carefully as backlinks are one of the powerful signals that impact a website positively or negatively (but they do!).
→ How a website ranks in search engines depends mainly on 4 major factors-
- Website content
- Website design ( Navigation, responsiveness, etc)
- On page SEO
So, try to these tools to check a website’s online reputation before taking a backlink from it–
Woo Rank– Check any website’s thorough online visibility and valuation, in terms of SEO, backlink power, SERP’s visibility, web ranking power, social visibility. on-page + off-page SEO strength, Local score, etc. Woo Rank is a great tool to use frequently for judging a website at first sight!
Site Score – Site score is a great web based tool to check a website’s appeal in SEO, Google, Social Media, and blogging community. Use Sitescore to check Search Engine rankings, Social media presence, web traffic, bookmarks, and mentions for any website or blog.
#3- Good Google PR
(Page Rank- check page rank of any site with this cool tool- http://checkpagerank.net/ – note that any website with high PR is considered good. Leave those websites that have PR less than 3).
Though, some people go by this rule which seems ok- ” Getting links from sites that have better PR then your own site is Good!”. For ex- If you have a site that has PR1, then you can take backlinks even from sites that are of PR2 or PR3. But, taking backlinks from PR1 and PRO, PRN/A won’t help ( instead, it could harm your site).
( But, getting backlinks from high PR sites is always BEST in every scenario!)
#4- Low OBL
– Generating links from the sites that have low OBL (Outbound links) is a good practice. The sites that have lots of outbound links don’t offer good link juice to any of the linked sites as the intensity of the link juice from that page gets too diluted.
And, also the quality of the page is diminished if it links to too many irrelevant external web pages. So, always go for low OBL sites and consider this as a signal for your link building techniques.
#5- Social Metrics –
Social visibility is very important nowadays. And it’s a signal that tells about a site’s rankings and reputation. So, this is also a good indicator while judging the quality a backlink. There are lots of online tools available to check social metrics of any web page.
#6 Indexing status –
You can use Majestic SEO, Open Site Explorer to check indexing status of a page or a root domain. Indexing status is a good indicator of how well a page is performing in SERP’s because it tells you how well that particular domain is being indexed by search engines.
If a rood domain is de-indexed in Google then it’s a clear indication of fallen SEO value of that site and getting a backlink from there could harm your site.
#7- Improve PR of the Internal Web Pages–
Don’t always add backlinks to the home page of your website or blog, but go for deeper backlinking and add backlinks to the inner pages of your website.
Like, Get relevant backlinks to the individual posts or pages of your website.
Get backlinks to the category pages as well. Category pages are very important of any website. This could boost up your site to a higher level if all the categories of your website are getting indexed faster in Google Search Engine Result Pages (SERP’s) .
Also download these two very powerful software programs to analyse any website, in terms of SEO and Backlinks ⇒
→ Netpeak Cheaker- Visit here to download this software free to analyse a website wholely https://netpeak.net/software/netpeak-checker/
→monitorbacklinks – Mass analysis any website using a wide array of parameters with Monitor Backlinks – https://monitorbacklinks.com