Social Media and Small Businesses- 3 important points why a small business must embrace social media to get success in finding quicker and prompt leads and sales
Just a few decades ago, many small businesses needed to depend on conventional advertising methods, such as posters that they pasted on the walls, classified ads and magazine ads. Even now, despite the widespread mentions of social media networks, many small business owners still shrug these arguments off. They believe that social media is only appropriate to reach global audience and this is only one of those common misconceptions they may have. Owners of small business fail to monitor the growth of online social platforms and latest blogging trends and this causes them to doubt whether social media platforms is the kind of marketing technique that works for their online campaign.
Here are three benefits of social media for small businesses:
Social Media Networks and small business marketing. 3 Reasons why Small Businesses Should Use Social Media Platforms to market and advertise their business online :-
#1. They can get closer with target market:
Small businesses should bust the common misconception that the online realm is only appropriate for global-scale companies. The truth is, most people perform local searches to find products sold by sellers near their homes and offices. Small businesses should be present in front of them when customers perform this kind of search. Multinational companies often ignore small-sized consumers and many small businesses fail to showcase their capability. It is possible to understand what customers in the industry is desperately looking by establishing an online presence. Small businesses should be the first to satisfy their requirements and it is important for them to recommend their products to existing customers. This is a good way for small business to allow good words about their products and services to spread.
#2.Compensate for the decline of traditional marketing platforms:
Experts have been arguing that TV and newspaper ads are dying. This fact has been confirmed by major media outlets, including the Wall Street Journal. For this reason marketers that represent small businesses should take proper actions. Customers may no longer be able to identify conventional marketing methods that really catch their attention. Modern day customers are increasingly more immune to advertising messages and they have shorter attention span. There are even challenges to standard online advertising methods, since customers prefer to install ad blockers to allow smoother online experience.
Alternatively, social media networks have built-in advertising elements and it is much harder for users to disregard them. Like with blogs, small businesses could also provide valuable content through social media networks; instead of delivering hard-selling marketing messages. Consequently, marketers can enjoy better results and response rates, compared with normal online advertising platforms.
#3. Better way to establish loyalty and trust:
Social media networks offer more personalized approach to customers and this could benefit small businesses that seek to establish relationship. Useful content can bridge the gap between target market and users. Social media marketing is an effective way for small businesses to closely reach people that they are targeting. Social media networks are also equipped with tools that allow them to broadcast and participate within a specific targeted community.
For small businesses, loyalty and trust are important. They ensure repeat buying and increase the likelihood of loyal customers recommending them to others. In social media settings, small businesses should strive to be helpful, regardless of whether an individual will likely be a part of their customer base.